Chevy Staycation tie-in website
Custom-created content for a regional CBS Radio/General Motors promotion. Traffic to the website was driven (sorry…) by radio tie-ins. Custom-coded Tic-Tac-Toe game was limited to 4 random wins per day. Goal of the website was to increase awareness of the Chevy Equinox as a family vehicle. Data was captured and sent securely directly to GM.