North Dallas Corridor Design Collective logos

The North Dallas Corridor Design Collective is a collection of curated home and office interiors product and service providers coming together to create awareness and bringing buyers to their stores and firms through a sophisticated multi-media promotional program.

We designed the original logo in 2014 while the collective was still under development. We were asked to freshen the logo in 2016 when the project was rolled out.

The 2014 version focused more on a modern and urban look and feel. We chose a bright green for a highlight color to symbolize fresh, money, and success.

The 2016 makeover focuses more on the products themselves. It’s very modern with simple geometry that composes the letter shapes. The type and the icons are very European. Our client was very specific about these three colors so we went through dozens of variations to find the perfect shades and balance of bright but not too bright.